Product owner - Birbank Mainpage (Customer Digital Experience Tribe)

Birbank is looking for Product Owner to lead our Birbank Mainpage Squad. If you thrive on shaping strategy, obsess over customer journeys, and love turning insights into live features, we’d love to meet you.

• 3+ years of experience as a Product Owner, Product Manager, or relevant role in fintech, digital banking, or e-commerce.
• Understanding of authentication flows, user onboarding, and conversion optimization.
• Experience with UX/UI principles, A/B testing, and data-driven decision-making.
• Knowledge of security best practices (biometric login, MFA, fraud prevention, KYC processes).
• Analytical mindset – ability to interpret metrics and drive continuous improvement.
• Agile methodology experience – familiarity with Scrum/Kanban, backlog grooming, and sprint planning.
• Strong collaboration and communication skills to work effectively across teams.

• Opportunities for professional growth and development
• Competitive salary and bonuses
• Comprehensive insurance coverage
• Supportive work environment
• Visa Premium salary card
• Corporate discounts and events
• Additional vacation days
• Discounted education and employee loans
• New cozy studio office in Port Baku Tower 2
• Strong teamwork with Agile principles, regular team buildings and themed events
• Multicultural environment with foreign colleagues sharing their best experiences.

Define & Execute Product Vision:

• Own and drive the roadmap for Birbank’s main page, sign-in, and sign-up experience.

• Develop a clear strategy to improve user engagement, authentication success rates, and onboarding flow.

• Ensure all experiences align with business goals, security standards, and user needs.

Enhance User Experience & Performance:

• Identify pain points in the sign-in & sign-up process and optimize conversion rates.

• Work closely with UX/UI designers to ensure intuitive, user-friendly designs.

• Ensure fast, seamless, and mobile-first authentication journeys.

Data-Driven Product Decisions:

• Analyze user behavior, drop-off points, and conversion funnels using analytics tools.

• Define and track key KPIs (e.g., login success rate, sign-up completion rate, time-to-authentication).

• Conduct A/B tests, usability studies, and customer interviews to iterate on improvements.

Cross-Functional Collaboration:

• Work closely with engineering, design, security, and compliance teams to build and improve authentication flows.

• Ensure smooth integration of biometric login, multi-factor authentication (MFA), and other security features.

• Collaborate with marketing & growth teams to optimize main page engagement.

Agile & Continuous Improvement:

• Define clear epics, user stories, and acceptance criteria for development.

• Manage backlogs, prioritize tasks, and deliver iterative improvements.

• Stay updated on best practices in digital banking, fintech trends, and authentication technologies.

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