Rəqamsal Marketinq mütəxəssisi

Digital Marketing Manager

Job Summary:

The Digital Marketing Manager will be responsible for planning, executing, and overseeing digital marketing strategies across various online platforms to drive brand awareness, engagement, and lead generation.

Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies to enhance brand visibility and drive traffic.
• Oversee the creation and execution of digital marketing campaigns across multiple channels, including SEO, PPC, social media, email marketing, and content marketing.
• Monitor and analyze the performance of digital marketing campaigns, using data-driven insights to optimize and improve results.
• Manage and allocate the digital marketing budget effectively to maximize ROI.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices, and apply this knowledge to drive continuous improvement.
• Create and present regular reports on campaign performance and ROI to senior management.
• Ensure all digital marketing efforts are aligned with the overall marketing strategy and business objectives.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience as a Digital Marketing Manager or similar role.
• Strong understanding of current digital marketing concepts, strategy, and best practices.
• Experience with SEO, PPC, email marketing, and social media.
• Proficient in using marketing software and tools such as Google Analytics, SEMrush, HubSpot, etc.
• Excellent communication and leadership skills.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Creative thinking and problem-solving abilities.

Preferred Qualifications:
Certification in Google Analytics, Google Ads, or other relevant digital marketing certifications