Product marketing expert

Ümumi məlumat

“Kapital Bank” ASC namizədləri “Product Management” vakansiyasına müraciət etməklə “Agile” komandasına dəvət edir.

Öhdəliklər

• Product Marketing Strategy: Plan and execute the overall product marketing strategy to meet business objectives.
• Target Audience Identification: Define and understand the target audience, ensuring that marketing efforts are tailored to their needs.
• Marketing Campaigns: Develop, execute, and manage marketing campaigns, promotions, and special projects to drive product awareness, adoption and sales.
• Market Research: Participate in market research and competitive analysis to understand the value proposition of promoted product.
• Customer Experience & Journey:
   

Understand the customer experience and journey, ensuring that marketing efforts align with and enhance the overall customer lifecycle.

• Customer Communication:

Oversee the creation and management of marketing content across marketing channels to ensure consistency and alignment with the product strategy. Also focus on content creation, A/B testing, personalized approaches, and real-time scenarios to enhance engagement. Write and develop communication messages that reflect the company’s tone of voice, ensuring consistency and resonance with the target audience.
 

• Effectiveness Monitoring: Control and monitor the effectiveness of marketing activities by defining success metrics, making data-driven decisions to optimize performance and to increase conversion rates.
• Budget Management: Develop, coordinate, and manage the marketing budget, ensuring cost-effective promotion strategies.

Tələblər

• Experience: At least 2-3 years in marketing, content and copy development with a focus on product promotion.
• Education: Bachelor’s degree or higher in Marketing, Business, or a related field.
• Market Knowledge: Strong understanding of market dynamics and competitive landscape.
• Analytical Skills: Ability to analyze data and use insights to enhance marketing strategies and product offerings.