Brand Manager

Role Overview

Brand Manager is one of the crucial roles within Red Bull marketing.

Are you the one excited about listening to consumers and staying up to speed on the latest consumer and market trends?
Are you the one who feels young and dynamic generation in Azerbaijan?
Do you enjoy creating and leading break-through campaigns that touch consumers’ hearts and minds and create a real buzz - from insights & strategies to the smallest details?
Are you an excellent team player committed to finding best possible solutions?
Is your curious mind always full of bright new ideas and opportunities?

If all the above describes you – we are happy to welcome you as a Brand Manager in Red Bull Ukraine!

Your area of responsibility will cover the following:

MANAGING CONSUMER INSIGHTS AND MARKET RESEARCH:

• Be the eyes, ears, and voice of the consumer - turn market and consumers data into compelling insights which are actionable and relevant, and ensure these insights are addressed through adequate ideas and plans.
• Manage communication of consumer motivations, behavior, and our results to the marketing team and within the Company

ВRAND MANAGEMENT

• Own brand consistency in marketing, product and trade initiatives, acting as a brand guardian for the whole business and ensuring best practices are communicated.
• Deliver the brand part of the business plan.
• Continuously explore opportunities to strengthen Red Bull connection within target consumers while justifying its premium positioning.
• Work closely with the Marketing Manager, regional team and International HQ specialists to share learnings, best practices, to align plans, share latest updates and insights.
• Instigate and participate in creative sessions to develop tactics and assesses best practice case studies.
• Measure marketing activities to understand their effectiveness in order to make short- and long-term optimisation. Control brand expenditure and make suggestions & adjustments to ensure budget is spent with best possible return across all marketing initiatives.

ADVERTISING AND CREATIVE

• Deliver large scale best-in-class campaigns activated through advertising, trial initiatives and in stores AND brand handwriting and guidelines for how our brand appears in trade.
• Develop local advertising plans, implement and analyze them, ensuring Global and local standards and best practices are met.
• Lead and manage Creative and Media agencies in line with established processes to achieve impactful campaigns on time and efficiently.
• Create branding and through the line communication for specific marketing projects in strong collaboration with the respective marketing functions.
• Develop and implements the ideal country-specific advertising plan ensuring international and local learnings, taking best practices into consideration and with the right level of digital and social media integration.
• Work closely with the Digital Manager to amplify the impact of advertising on own, earned and paid media channels.

PRODUCT AND PACKAGING MANAGEMENT:

• Be responsible for our range of drinks: Red Bull Energy Drink, Red Bull Sugarfree, Red Bull Editions. This will include managing packaging changes, campaigns and materials that help us grow distribution, awareness and rate of sale of them.
• Take a central role when we launch new products, working closely with our global team to create the right materials, planning the launch in stores/venues with our sales teams and delivering cross-marketing campaigns to drive awareness and trial.
• Collects all learnings to share locally and with International HQ.

How Red Bull imagines you:

• At least 4 years of successful experience in managing strong international FMCG brand.
• Clear understanding of competitor activity and consumer behavior in a brand and FMCG context.
• Ability to connect the dots on how market and consumer trends can be leveraged to drive business results.
• Highly efficient and effective project management skills.
• Proactive leader, innovative, open-minded, self-conscious, motivated, positive, problem solver, team player.
• An entrepreneurial ‘can-do’ attitude facilitated by continuous learning and application of appropriate ‘best practices’.
• High standard of integrity with a passion for the brand and commitment to Red Bull values.
• Ability to focus and follow through on priorities and deliver quality results.
• Knowledge of Word, Excel, PowerPoint, etc.
• Azerbaijani, English - fluent; Russian - upper Intermediate+.

E-mail: Oleksandra.Ananieva@redbull.com