- Develops the company's pricing strategy, including price promotions;
- Develops assortment standards in sales channels;
- Leads the process of commercial planning (strategic priorities of the company, activation calendar by brands, calendar of TM support - CPM cycle planning meetings, NPD commercial);
- Provides analytical support for the formation of an effective promotional plan in the context of periods, SKU, and territories/clients;
- Develops a system for assessing the attractiveness of customers together with the Sales Department;
- Participates in the budget process and regular evaluations (Estimates).
Namizədə tələblər:- Higher, preferably Commercial or Economic education;
- Experience in marketing and/or finance in FMCG companies – at least 3 years;
- Confident user of MS Office - Excel, Power Point, Power BI;
- Excellent knowledge of Russian and Azerbaijani languages, fluency in English;
- Good organizational, communication, and public speaking skills. Focus on results. Ability to work in multitasking mode. Willingness to independently learn new skills. motivation.
- Skills and abilities:
- Experience in working with data arrays (analysis, preparation of reports);
- Ability to work with documentation (writing reports, presentations, instructions, etc.);
- Deep understanding of the financial performance of the company and work in the distribution channels;
- Experience in qualitative and quantitative research (brand track, innovation testing, creative materials testing, media efficiency measurement, segmentation, penetration research, consumer and purchasing behavior research, price elasticity);
- Experience in launching innovations (product, packaging, market promotion).
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