Product Marketing Expert

Product Marketing Expert - is a professional who implements strategic marketing activities to launch the product to the market, position it effectively, and increase its commercial success. They must be able to balance both strategy and execution to ensure the product’s success in the market.

• Market, trend, and competitor analysis
• Identification of customer needs and expectations
• Development of customer personas and value propositions
• Creation and execution of marketing strategies and go-to-market (GTM) plans
• Selection of communication channels and content strategy
• Planning and execution of campaigns, including A/B testing and personalization
• Enhancement of customer engagement and loyalty
• Performance evaluation, continuous optimization, and improvement of key metrics

• Customer-Centric Approach: We prioritize understanding our customers' needs, habits, and expectations.
• Multicultural Environment: We value diverse perspectives and encourage inclusivity, openness, and collaboration.
• Competitive Compensation: We offer a competitive salary, health insurance, and an annual performance bonus.
• Growth & Development: We invest in employee growth through clear career paths, personal development plans, and access to online courses and training programs.
• Modern Workplace: Enjoy a comfortable and dynamic office environment.
• Casual Dress Code: Dress comfortably and express your style.

• Education in Marketing, Business Management, or a related field.
• Experience in product marketing or strategic marketing (preferred).
• Strong analytical thinking and data-driven decision-making skills.
• Knowledge of digital marketing (preferred).
• Teamwork and communication skills.
• Proficiency in English or Russian (an advantage).

Kapital Bank iş mühiti, əlavə fürsətlər və digər vakansiyaları görüntüləmək üçün Kapital Bank Life səhifəsinə keçid edin.