Role Synopsis:

Marketing Specialist is responsible to assist in development of marketing strategies and implementation of them for PASHA Malls.

Key Accountabilities:

• To assist Marketing Manager in developing marketing strategy of the mall
• To create marketing plan according to developed strategy and being actively manage implementation of activities planned.
• To work closely with brand & marketing teams of tenants / retailers to get to know about their campaigns, new season, sales and different kind of events for collaboration with malls.
• Attend all stake holders’ requests on timely manner.
• Support their inhouse events – product launch, clients’ days, presentations, gift distributions, live music activities, kids’ activities (ex. animators, balloons distributions), etc.
• Coordinate all activities with malls management team to ensure they are aware of all happenings.
• To develop ideas and brainstorm for creative marketing campaigns for different brands taking into account target audience
• To collaborate with designers, event agencies, media reporters, digital media team and other stakeholders to implement different PR and marketing activities and reach the target audience.
• To assist in implementing market research of different marketing purposes
• To research and analyse competitors’ activities
• To analyse the results of different marketing campaigns, events
• To liaise and cooperate with all partner advertising agencies for the promo campaigns, all social media related activities and advertisement in the malls, to approve, if needed improve or decline the offered campaigns and artworks
• Control of all marketing assets such as decorations, photo corners, stages, AV equipment, etc.
• Liaise with procurement department over the implementation of different kind of Marketing purchases

Essential Criteria:

• A bachelor’s degree in a related field (Marketing, Communications, Event Management, etc.)
• Minimum 3 years of experience in the similar role, preferably similar industry (malls, hotels, etc.)
• Strong written and verbal communication skills
• Medium knowledge of design programs is a plus.
• Strong knowledge of social media management
• Knowledge for managing corporate communication platforms (as LinkedIN)
• Previous experience with luxury retail brands is plus
• Time-management skills for juggling numerous time-sensitive projects simultaneously.
• Good computer skills for generating reports, presentations, analysing marketing metrics, extracting data and sharing this information with other team members in project updates.
• Good relationship with Media
• Experience in events organization and management, product launches
• Creativity and awareness of the latest trends
• Fluency in Azerbaijani, English, and Russian languages
• The ability to travel within the country.
• The ability to work in night time if needed

About the company:

• PASHA Malls is Azerbaijan’s largest mall operator with the first shopping mall opened in 2008.
• Currently, the company is managing 8 shopping and entertainment centres: 7 of them across Baku and one shopping mall in Azerbaijan’s second- largest city – Ganja.

Candidates meeting the below stated criteria are requested to send their CV/Resume to e-mail by 6.00 PM till 23th of December 2024.

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