Digital Marketing Specialist

• Effectively plan and execute digital marketing plan through a variety of methods including automation, A/B testing, targeted campaigns etc.;
• Own all digital marketing activities related to Google Search, Google Display, YouTube video ads and email marketing;
• Regularly conducting in-depth analysis of digital data & performance against KPI’s, benchmarks and objectives, converting raw data into actionable business insights and presenting to different stakeholders;
• Identify trends and insights, and optimize spend and performance based on the insights;
• Plan, execute and measure experiments and conversion tests;
• Collaborate with internal teams to brainstorm new and creative growth strategies and optimize the user experience;
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

• Bachelor’s degree in marketing and/or business administration. Education abroad is an advantage;
• 1+ years of experience in digital marketing, fast-paced advertising agency experience is a strong plus;
• DMI certification with distinction is an asset. Other relevant certifications from Google, Facebook, Hootsuite, SEMrush etc. are advantage;
• Solid knowledge of analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends, SEMrush, Data Studio etc.);
• Written skills in Russian and English;

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